Chuck Jones & "The Rules" (for Road Runner)

Do films follow a set of rules?
There are film makes who will say that "there are no rules", or that, "rules are there to be broken".

"When you enjoy something, you must never let logic get too much in the way. Like all the villains in all the James Bond movies. Whenever Bond breaks into the complex, 'Ah, Mr. Bond, welcome, come in, let me show you my entire evil plan and then put you in a death machine that doesn't work.'"
    - Jerry Seinfeld

However, many would say that there is a certain similarity that mainstream films possess for the general public to deem them worthy of viewing.

An example of a set of rules being given to a show is the cartoon Road Runner:

To help it appeal to the audience, the cartoon series was given the following rules:

1. The Road Runner cannot harm or upset the Coyote except by going, "Meep Meep!"
2. No outside force can harm the Coyote; he is only to be harmed by his own ineptitude or the failure of ACME products.
3. The Coyote could stop at anytime if he wasn't a fanatic.
4. No dialogue, besides, "Meep Meep!"
5. The Road Runner must stay on the road - otherwise, logically, he would not be called a Road Runner.
6. All action must be confined to the natural environment of the two characters - the South West American Desert
7. All materials, tools, weapons, or mechanical devices must have been obtained from ACME (and that should be made obvious to the audience)
8. The Coyote is always suffers more from humiliation of his failures, rather than physical harm from them.